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The B2B SaaS Growth Program

Implement scalable digital ads and outbound prospecting inside your company the right way. Apply by December 23.

Hi there —

On Thursday, January 16 we are launching our B2B SaaS Growth Program, led by SaasRise founder Ryan Allis and digital ads expert David Trachsel. You can see the program overview slide deck here.

You can apply here by December 23.

The program will focus on helping B2B SaaS firms with ACVs > $1k increase customer acquisition by implementing our SaaS Growth System inside your company.

By the end of the 16 week program, you will have…

  1. Built a comprehensive ABM Leads List of your target market using a combination of Apollo, Instantly, and ListKit (that you will then show matched audience ads to and send B2B outbound prospecting campaigns to).

  2. Launched an AI-Driven B2B outbound prospecting campaign to your ABM Lead List using Instantly and HeyReach that allows you to generate consistent qualified leads within your target market, using email and LinkedIn.

  3. Launched/relaunched digital ads properly on Meta, LinkedIn, Google Display, Google Search, Bing Search, and Adroll – using our best practice guidance for ad creative, conversion rate optimization, targeting, tracking, and performance optimization. You will also know your CPL and CAC for each channel and each type of ads, including.

    1. Retargeting ads

    2. Lookalike ads

    3. Matched audience ads

    4. Search ads

    5. Review site ads

    6. Boosted post ads

  4. Calculated your CPL and CAC per channel, and ramped up the customer acquisition channels that generate leads and customers most effectively.

If you would like to increase the rate of customer acquisition for your company through digital ads and AI-driven B2B outbound prospecting over the next four months, this is the program for you. Please apply here by Dec 23.

Each Thursday at 1pm ET, we will spend an hour live on Zoom presenting the content for that week. In between each call, there will be 1-2 hours per week of implementation work that we guide you and your marketing team on via videos, Slack, and email.

You can attend yourself and/or send 1-2 people from your marketing department.

If accepted, we’ll send you the link to register.

>> APPLY HERE BY DECEMBER 23 (first come, first serve)

Who Is The B2B SaaS Growth Program For

This program is ONLY for B2B SaaS firms with $1M to $50M in annual revenues – and ONLY for the CEO/co-founder or Marketing team members (yes, you can send your Marketing Team to do the implementation work for you, with our guidance). If you have an ACV of $1k or higher, this system is likely to work for your firm based on our experience. See the deck here for more info then apply here.

How The Program Works:  The Done-With-You B2B SaaS Growth Program provides hands-on support through sixteen weekly 60-minute 1:1 sessions with myself, Ryan Allis, CEO and Founder of SaasRise, and David Trachsel, SaasRise Co-Founder and B2B SaaS scaling expert.

We also provide slides, videos, and checklists to ensure you and your team can implement the needed steps each week. 

  • Eligibility: B2B SaaS Firm CEOs/Founders/CMOs/Heads of Marketing

  • ARR: $1M to $50M

  • Annual Contract Value: $1k to $250k

  • 16 Weekly 1:1 sessions with:

    • Ryan Allis – Former CEO/Founder of iContact, led firm to $169M exit, and Founder of SaasRise

    • David Trachsel – Digital Ads Expert, Managed Millions of B2B Ad Spend, and Co-Founder of SaasRise

This program is based on our 1460 slide, 26 video module SaaS Growth System Course. The video course is available free to our SaasRise members (join us here). But just knowing what to do is only half the battle – actually doing it is the key. This is the course to make sure your team properly implements the SaaS Growth System and gets the results (more new customers coming in at a <6 month payback window).

The B2B SaaS Growth Program Schedule & Cost

The cost of the Done-With-You B2B SaaS Growth Program is $5k/month for four months and is available to any B2B SaaS firm with $1M to $50M in ARR.

The value of the program is two additional channels (digital ads + b2B outbound prospecting) generating continual qualified leads for your company, accelerating your company’s growth rate. 

Adding these two channels successfully and profitably can add an additional $10M to $25M to your enterprise value if it works, so yes, suffice it to say this is worth investing in.

Making ads profitable is the holy grail — and getting sustainable leads from AI-driven outbound prospecting is a key to continued B2B growth.

We will work with you to ensure you implement the channels correctly – so that you can benefit from our same SaaS Growth System that we have used to help grow Instantly, Seamless.ai, Clearstream, RNL, RXNT, Retreaver, iContact, and many other successful B2B SaaS companies.

We’ve now implemented this system at 30+ B2B SaaS firms - and it’s been successful every time the annual contract value is $1000 or more.

See this slide deck to learn more and then apply here.  If accepted, we’ll send you the link to register.

The sooner you implement the SaaS Growth System inside your business, the sooner you’ll start scaling towards a $100M+ exit. Don't let your competition get there first—let’s rise together!

We’re excited to help you on this journey to rapid and sustainable growth, and we hope you enjoy the program.

Feel free to reply with any questions you may have.

Best regards,
Ryan Allis, CEO & Founder
SaasRise
www.saasrise.com
The #1 Community for Experienced SaaS CEOs and Founders

P.S. - I built iContact to $50M in ARR using this system and have helped many B2B SaaS firms double their rate of new customer acquisition within 4 months using this exact system that we will teach you how to implement step-by-step. You can apply here right now.

P.P.S. - I hope you can join us for one of our upcoming CEO/Founder masterminds. We do 5 per week. Apply to join at www.saasrise.com 

About The B2B SaaS Growth Program Creator

Ryan Allis is the founder of SaasRise, the mastermind community for growth-focused SaaS CEOs with $1M-$100M in ARR. He is a three time INC 500 CEO. He was previously CEO of iContact and grew the firm as founder/CEO to 70,000 customers, 1 million users, 300 employees, $50M per year in sales, and an exit for $169M to Vocus (NASDAQ:VOCS).

Since the sale of iContact, Ryan has been the CEO coach to high-growth SaaS firms including Instantly, Tatango, Seamless.ai, Pipeline, Datalyse, Green Packet, Revenue Accelerator, RXNT, Galleon, Clearstream, YouCanBookMe, Retreaver, and EventMobi. Ryan has been part of the EO and Summit Series communities.

He holds an MBA from Harvard Business School, where he was Co-President of the Social Enterprise Club and a member of the Harvard Graduate School Leadership Institute. He’s passionate about helping recurring revenue software companies grow and exit.

We’ll see you next time with more great SaaS growth and scaling content!