Recording + Slides: Explaining the B2B SaaS Growth Program

Hi there —

We had 403 people live on our big B2B growth webinar this morning.

Here’s the webinar recording and Google slides from today’s B2B SaaS Growth Program Webinar, covering our top 7 B2B growth techniques for 2025.

If there’s just one webinar you send your marketing team this year, this is the one to pass along.

In the recording, I show how to use B2B marketing tools like Apollo, Instantly, ListKit, Cometly, Dripify, and Primer, PLUS how to properly combine ads + outbound + content + SDRs to create a predictable revenue machine and make your brand omnipresent within your target market.

We also covered some great nuances, like how to do LinkedIn Thought Leader ads to our matched audiences (working very well for us at $20 CPMs), how to do AI-personalized outbound emails at scale, and how to double your ABM matched audiences by through data appending.

Our goal was to create a cohesive and comprehensive growth system that could be applied to any B2B SaaS company with an ACV > $1,000.

We’ll be doing a 16 week in-depth done-with-you program starting January 16 to help you and your team implement these seven steps. We call it the Done-With-You B2B SaaS Growth Program.

The final deadline to apply for the 16 week program is EOD Friday (tomorrow) - Jan 10. You can apply here.

We’ve had over 100 firms apply so far and have three spots remaining.

What We Covered in Today’s Webinar

In the webinar I covered these seven B2B growth steps that we’ll be helping your company implement through our upcoming Done-With-You B2B SaaS Growth Program…

1. Creating a Comprehensive ABM lead List of everyone in your TAM using Apollo, Instantly, ListKit, LinkedIn Sales Navigator and other lead prospecting tools.
   

2. Launching an AI-personalized Outbound Email Sequence to your ABM Lead List using Instantly, where every message is heavily personalized using generative AI based on the prospect’s LinkedIn profile (really cool stuff!)
   

3. Launching a LinkedIn Outbound Campaign to the same people on your ABM Lead List using HeyReach or Dripify.
   

4. Scaling up Profitable Digital Ad Campaigns (payback <50% ACV) using matched audience ads, retargeting ads, and thought leadership ads on LinkedIn to show ads to exactly the same people on your ABM lead list, then layer on paid search and lookalike ads done right to expand your qualified lead volume.
   

5. Calculating the CPL and CAC per channel and ad type using third-party ad tracking platforms like Cometly, so you can know what is working best and can scale up the most profitable channels and ad types easily.
   

6. Creating a B2B Content Machine that drives 1M+ impressions per month within your TAM via ads + email + LinkedIn + web, making your brand omnipresent within your target market.
   

7. Building out your SDR and AE team (either in your home country or offshore) to follow-up with all your new leads so you can scale up revenue quickly and build a predictable revenue machine.

During the webinar, we covered how to successfully implement and scale up the same exact channels (outbound + ads + content) that we've used successfully to rapidly scale up iContact, Instantly, Clearstream, Seamless, Tatango, RNL, and many other B2B SaaS firms to as high as $115M in ARR.

We also covered how to best fund rapid profitable growth beyond the balance sheet and existing revenue base (if you choose) to including equity capital options or revenue-based financing advance so you can acquire more profitable payback customers, invest more in R&D, and rapidly scale revenue in 2025.

These are the same techniques that we teach you (and your marketing team) step-by-step how to implement during the upcoming B2B SaaS Growth Program.

We give away the knowledge for free on this webinar — knowing the hard part is the implementation — which we are here to help you with (if desired) through our sixteen week Done-With-You B2B SaaS Growth Program starting January 16, 2025.

In the video, we explain how the upcoming 2025 Done-With-You SaaS Growth Program (which starts next week) will work. If you are considering the program, be sure to be on the webinar!

To apply for the B2B SaaS Growth Program please visit: https://go.saasrise.com/growthprogram (last chance to apply is January 10)

And to learn more about the B2B SaaS Growth Program please see this overview deck. We’re getting close to the registration cut off time and a full cohort, so if this interests you, apply right now.

The deadline to apply is this Friday, January 10.

All the best,
Ryan Allis, CEO & Co-Founder
SaasRise
The #1 Community for Experienced SaaS CEOs & Founders
www.saasrise.com

P.P.S. - This 25 minute video overview of the B2B SaaS Growth Program might just change the entire trajectory of your SaaS company. Watch the video, then see the steps we cover, then apply here and we’ll get you in.

Join Our Community of SaaS CEOs & Founders

Thanks for reading. We hope this guide has been helpful to you. Please take a moment to learn more about SaasRise, our community for SaaS CEOs and Founders. We welcome all CEOs and Founders with $1M-$100M in ARR to join us. We hold three masterminds each week for our members and provide an in-depth library of SaaS growth, fundraising, and exit resources. You can apply here.

Thanks for reading! If you liked this article, join the SaasRise community at www.saasrise.com for even more helpful growth content and weekly SaaS CEO masterminds.

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