Case Study: SaaS Website Conversion Optimization

Hi there,

We recently upgraded the SaasRise website with the help of Overpass Studio, a website strategy and design agency based in the UK that specializes in building high performance Webflow websites for not boring B2B SaaS brands.

SaasRise readers can get a free website conversion audit from Overpass Studio here (code SAASRISE). The audit (normally priced at $650) includes a private call with their team to discuss how to improve the conversions and clarity of your homepage with an easy-to-follow action plan.

With the new website they created for us, we’re seeing a 24% improvement in visitor-to-lead conversion so far (from 3.16% of visitors to 3.92% of visitors applying to join the SaasRise community).

Here’s a 6 minute video case study covering the process Overpass took us through.

And here’s the before and after…

Video Case Study: The Process of B2B SaaS Web Site Conversion Improvements from Start to Finish 📹

Take a look at this 6 minute video case study of our website design project from start to finish that walks you through the full steps…

The full process took about 8 weeks from start to finish and included:

1. Discovery Form Covering Brand/Market/Products/Team

2. Initial Workshop On Website Requirements, Tech Setup, & User Needs

3. Market & Competitive Audit and Existing Website & Brand Audit

4. Workshop on Website UI/UX Design & Art Direction

5. Selecting the Final Stylescapes and Mood Boards

6. Creating the Wireframes in Webflow

7. Webflow Development

8. Site Approval and Deployment

Our old site was built on High Level (our CRM tool) with the new site built in Webflow by Overpass. We’re very thankful to Overpass Studio for their extraordinary help (which is why we’re writing about them here)!

Definitely grab one of their free SaaS website audits!

Here’s the before and after look on mobile… (much cleaner now!)

A nice result on both mobile and web! The team took us through a very in-depth collaborative design process to help nail our brand and messaging. If you are looking to improve your website, I recommend hiring Overpass Studio. 

See you later today with a new post on “How to Sell Your SaaS Company.”

-Ryan

Until then,
Ryan Allis, CEO & Founder
SaasRise
www.saasrise.com
The #1 Community for Experienced SaaS CEOs and Founders

Free Website Growth & Conversion Audit from Overpass